Hi there, I'm Jonti

I’m a creative (see also: idea-haver, bottom-drawer-sommelier, sausage-maker), which means I spend my days unwrapping tricky briefs, popping them in my cast-iron skillet, and turning up the heat until the fat reduces and the edges get crispy.

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I bring a calm, considered approach to the chaos, collaborating with bloody talented copywriters, strategists, and creative directors to turn good thinking into great work.

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I’ve worked on a campaign for Changi Airport that had me bouncing around Southeast Asia for two weeks; a late-night, bratty sandwich activation for Helga’s Bakehouse; LGBTQIA+ Pride labels for Squealing Pig (an initiative that’s now run nationally for four years); and a commercial for Westinghouse, where a fish destroyed an entire kitchen. Because sometimes the only way to say “modern white goods” is “aquatic apocalypse.”

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Along the way, I’ve found that this industry is a lot like cooking; it takes patience, good ingredients, and some heat. My kitchen rules: enjoy the process, make something you’re proud to serve, and protect the edges. It’s supposed to sizzle.